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[av_heading tag=’h1′ padding=’10’ heading=’The Flats’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’60’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=’60px,,,’][/av_heading]
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[av_heading heading=’BRAND DEVELOPMENT’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=’subheading_below’ subheading_size=’15’ margin=’40px,,,’ padding=’20’ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-ku561mcp’ admin_preview_bg=”][/av_heading]
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CLIENT
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Ayala Land
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INDUSTRY
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Land Development
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SERVICES
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Brand Logo Development and Adaptation
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[av_heading heading=’Experience co-living in the heart of Makati with Ayala Land’s new concept called The Flats.’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=’30’ subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’0′ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-koy3y0dn’ admin_preview_bg=”][/av_heading]
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PROJECT OVERVIEW
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The Flats is Ayala Land’s new co-living concept which brings independence within reach of young professionals. Its first 15-storey building, located in Amorsolo Street, Makati City, offers affordable living arrangements in a welcoming community. Another building soon to operate is The Flats located in Bonifacio Global City.
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PROJECT BRIEF
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Develop a simple logo for Ayala Land’s The Flats co- living concept. Targeting the millenials as its market, the logo must communicate The Flats’ values and appeal to the young urban professionals. It must exude contemporary elegance in all forms of application from the facade of the building to its printed and digital assets.
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