CLIENT
The Podium
INDUSTRY
Property Developer
SERVICES
Brand Meaning & Key
Brand Architecture
Brand Identity Manual
Print Ads
Project Management
Brand Strategy Deployment
Integrated Marketing Communications Strategy & Plans
Publicity and PR
PROJECT OVERVIEW
The Podium Mall and The Podium West Tower officially launched its complex last September 2019. The agency was tasked to do a rebranding and a launch campaign for both brands. With this, we have defined the brand meaning, brand architecture and brand logos of the complex. A launch campaign, “Rediscover The Podium”, was implemented and PR efforts were deployed to increase its brand awareness and number of tenant occupancy.
PROJECT BRIEF
Develop an integrated marketing communications strategy that covers the relaunch of The Podium Mall and The Podium West Tower
Develop and produce a feature video to be used in online collaterals and to be shown at the Podium launch.
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G/F unit 101, 107 Aguirre St. Legazpi Village, Makati City, Philippines 1229
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