The integrated marketing consultancy and solutions firm you need to help make your brand better. We provide you with a 360 strategy & plan that will develop and build your brand. We are also committed to seeing everything through-from the planning stage all the way to execution. Every step of the way, we are with you.
Brands that simply follow the trends often fall to the wayside and get lost in the sea of ambiguity. The ones who are often remembered, however, are those who dared to go against the trend and change the course. And at the end of the day, if customers can’t distinguish your brand from the other, all our efforts would have been for nothing.
By successful disruptions we mean cleverly crafted and truly attention-grabbing ideas that cut through all the noise and clutter to get your message across. Because louder and fancier doesn’t always mean better. Sometimes it’s just noisier.
The world we live in has gone beyond tv, radio and print. So should we.
‘No man is an island’ is a cliche that’s served us well. We believe that everyone has something good to bring to the table—and it’s just a matter of understanding how we can best utilize all these ideas to get the best results.
We do not go into anything half-cocked. We take the time to understand what it is we want and how best to get there. And then make our move. It’s more productive that way.
We work quickly and efficiently to deliver on our commitments because Time and Money are valuable resources we cannot afford to waste. Neither yours nor ours.
Dong has accumulated over 18 years of experience—handling a multitude of brands in sales, trade marketing and marketing. His expertise in the field come from having held positions like VP for Globe Tattoo Broadband—which became the nation’s #1 broadband, tripling its revenues and subscribers in just 3 years under his stewardship. He was also expatriated by Unilever for 5 years to work in their Bangkok and Tokyo offices as Regional Marketing Head for Asia for a number of skin care brands—where he grew and expanded their skin care market share, as well growing Dove by 24% in the region. Aside from brand building and development, Dong also has entrepreneurial experiences which includes heading ActiveSocial, one of the industry’s fastest growing and most impressive digital PR and influencer marketing firms. After ActiveSocial’s 2nd year of being in the business, Dong went on to set-up brand_it, a marketing solutions and consultancy firm. Through this, Dong works hand-in-hand with over 30 global and local brands– Coca-Cola, Unilever, Nestle, Moet Hennessy, Uber, Samsung, H&M, Ayala Land to name a few. He is also co-founder of “The Gourmand Market”– since 2015 has been providing a premium and differentiated gustatory experience for foodies. Lastly, since November 2018, Dong assumed Lifestyle Asia’s Editor-in-Chief for print and digital.
With over 27 years of Marketing and Communications, General Management, P&L management, new business development and Strategy/Operations/ Executions experiences; and having worked in banking, telecommunications, fashion retail and global multinational creative and media agencies, Bunny is the embodiment of a brand savvy marketing professional. During his stint as Globe Telecom’s VP for Integrated Marketing Communications, Bunny was a key player in the company’s corporate rebranding campaign which led to Globe’s unprecedented growth in subscriber and revenue shares. His excellent performance led to his being expatriated by Globetel UK to be their Head of Marketing. From then, Bunny has gone on to lend his expertise as an Independent Marketing Consultant for several foreign and local companies. He is also currently BPI’s VP for Institutional Branding, Branch Governance and Support, A & P, Media & Digital Management. On the entrepreneurial side of things, Bunny is a founder and partner for brand_it Consultancy; and the founder/ owner of Green Living Things
Joining the group is Leah, a proficient business leader with her own PR agencies (Greenbulb PR & Bridges@Com). Her 20 years experience in Public Relations & Marketing Communications has allowed her to master the intricacies of corporate positioning, developing and strategizing PR campaigns, handling CSR programs as well as product and campaign launches, to name a few. Apple, Nokia, Samsung, Aboitiz Power, Ayala Land, Mondragon Int’l, Phils. are but a few of the brands that Leah has had the pleasure of working with.
