CLIENT
The New Mood
INDUSTRY
Health & Wellness
SERVICES
Brand Strategy
Market Segmentation
Brand Positioning & Architecture
Integrated Marketing Communications Strategy & Plans
Event Management
Publicity/PR
Audio Visual Production
Brand Strategy Deployment
PROJECT OVERVIEW
The launch of The New Mood online shop signals this group of designers’ new journey to the world of online shopping. It is their way to give our clients a safer, faster and easier platform to shop. This platform is also dedicated to top local Fashion designers in the country. For their initial collection we aim to reach a wider market by offering choices that are fresh, light and purposeful that can last for several seasons.
PROJECT BRIEF
Conceptualise, design and manage the social and media launch of the online shopping site
Plan and execute a live Facebook event that showcased the different collections through a fashion movie live streamed and hosted by Tim Yap and attended by top fashion influencers and fashion designers.
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Address
G/F unit 101, 107 Aguirre St. Legazpi Village, Makati City, Philippines 1229
Waze: Evolve Holdings Inc.