Gavel & Block
Brand Meaning & Brand Key
Integrated Marketing Communications Strategy & Plans
Salcedo Auctions aims to develop and launch a subsidiary brand, which is geared towards emerging collectors. This subsidiary brand will introduce the auction platform to a contemporary market through quarterly sales dedicated to art, design, and the world of valuable collectibles.
Develop a brand name that reflects the vision of Salcedo Auction which is to expand the joy of collecting among the millennials.
Summer Art Party
The Summer Art Party is conceived as an annual big event of Gavel & Block to raise appreciation and education of Filipinos about art. The hip and cool white party formally launched Gavel & Block as a toast to Filipino art and artists.
Event Conceptualization and Management
Bring together local artists, art influencers, young collectors, luxe millennials and media