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[av_heading tag=’h1′ padding=’10’ heading=’Salcedo Auctions’ color=’custom-color-heading’ style=’blockquote modern-quote modern-centered’ custom_font=’#ffffff’ size=’60’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” margin=’60px,,,’][/av_heading]
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[av_heading heading=’BRAND DEVELOPMENT | BRAND DEPLOYMENT’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=” subheading_active=’subheading_below’ subheading_size=’15’ margin=’40px,,,’ padding=’20’ color=’custom-color-heading’ custom_font=’#ffffff’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-ku5g0alj’ admin_preview_bg=”][/av_heading]
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CLIENT
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Salcedo Auctions
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INDUSTRY
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Fine Arts Auctions
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SERVICES
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Brand Strategy
Market Segmentation
Brand Positioning & Architecture
Integrated Marketing Communications Strategy & Plans
Event Management
Audio Visual Production
Brand Strategy Deployment
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[av_heading heading=’The Well Appointed Life’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=’30’ subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’0′ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kotvexbh’ admin_preview_bg=”][/av_heading]
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PROJECT OVERVIEW
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This event was aimed to promote Salcedo Auction’s The Well Appointed Life Auction weekend and encourage people to visit The Peninsula Gallery, view the auction pieces and participate in the Auction.
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PROJECT BRIEF
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Conceptualize a thematic event that conveys the overall feel of the highlighted auction pieces.
Manage the event including content creation, creative direction, as well as coordination with the host and with partners and suppliers.
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[av_heading heading=’Thanksgiving Dinner: Under The Tree’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=’30’ subheading_active=” subheading_size=’15’ margin=” margin_sync=’true’ padding=’0′ color=” custom_font=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” av_uid=’av-kotvexbh’ admin_preview_bg=”][/av_heading]
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PROJECT OVERVIEW
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The Thanksgiving Dinner was conceived following the success of The Well Appointed Life auction. Salcedo Auctions once again opened its showroom for an intimate gathering of friends from print and social media, featured artists, clients, and event supporters as an expression of gratitude and appreciation.
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PROJECT BRIEF
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Conceptualize a thanksgiving party that will express Salcedo Auctions’ gratitude and appreciation among friends and supporters.
To showcase the highlighted pieces that will be offered for bidding in the forthcoming “Under the Tree Auction”
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PROJECT OVERVIEW
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Wonder of Wonders was an event held at Dra. Vicki Belo’s home where Salcedo Auctions revealed another Juan Luna boceto titled Death of Cleopatra. The event served as a celebration of Art Fair where Salcedo also partnered with Hennessy and BMW to treat the select guests to a night, full of discourse about the newly revealed Luna painting.
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PROJECT BRIEF
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Conceptualize a celebratory event that follows the 2019 Art Fair with Salcedo Auctions’ selected guests.
To reveal the newly acquired boceto of Juan Luna among other highlight pieces for the upcoming auction.”
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