Generika: Nutrawell

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CLIENT

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Generika Drugstore

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INDUSTRY

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SERVICES

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Brand Meaning & Brand Key Development

Brand Logo Refresh & Brand Identity Manual

Integrated Marketing Communications Strategy & Plans

Packaging Design Development

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PROJECT OVERVIEW

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Generika Drugstore offers complete range of generic and select brand name medicines, nutraceuticals, select consumer goods and other health care products.

Generika also has its own line of generic medicines and nutraceuticals under the brand names, Actimed and Nutrawell. Nutrawell is Generika Drugstore’s range of over-the-counter vitamins, food supplements and personal care products.
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PROJECT BRIEF

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Create a brand logo that reflects the brand meaning and brand key that appeals to the target market

Develop and produce a Brand Identity Manual

Develop a product packaging design that reflects the brand personality as well as the function of the products

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