Salcedo Auctions

BRAND DEVELOPMENT | BRAND DEPLOYMENT

CLIENT

Salcedo Auctions

INDUSTRY

Fine Arts Auctions

SERVICES

Brand Strategy

Market Segmentation

Brand Positioning & Architecture

Integrated Marketing Communications Strategy & Plans

Event Management

Audio Visual Production

Brand Strategy Deployment

The Well Appointed Life

PROJECT OVERVIEW

This event was aimed to promote Salcedo Auction’s The Well Appointed Life Auction weekend and encourage people to visit The Peninsula Gallery, view the auction pieces and participate in the Auction.

PROJECT BRIEF

Conceptualize a thematic event that conveys the overall feel of the highlighted auction pieces.

Manage the event including content creation, creative direction, as well as coordination with the host and with partners and suppliers.

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Thanksgiving Dinner: Under The Tree

PROJECT OVERVIEW

The Thanksgiving Dinner was conceived following the success of The Well Appointed Life auction. Salcedo Auctions once again opened its showroom for an intimate gathering of friends from print and social media, featured artists, clients, and event supporters as an expression of gratitude and appreciation.

PROJECT BRIEF

Conceptualize a thanksgiving party that will express Salcedo Auctions’ gratitude and appreciation among friends and supporters.

To showcase the highlighted pieces that will be offered for bidding in the forthcoming “Under the Tree Auction”

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Wonder of Wonders

PROJECT OVERVIEW

Wonder of Wonders was an event held at Dra. Vicki Belo’s home where Salcedo Auctions revealed another Juan Luna boceto titled Death of Cleopatra. The event served as a celebration of Art Fair where Salcedo also partnered with Hennessy and BMW to treat the select guests to a night, full of discourse about the newly revealed Luna painting.