Integrated Marketing Communications Strategy & Plans
Christian Mark Jacobs, also known as Naked Foodie, is the owner of Naked Patisserie. He is a self-taught aspiring chef who discovered his 6th sense for learning how to cook. As a food and travel vlogger, Christian breaks down recipes to the bare basics with his fun, authentic, and inspiring qualities.
To increase awareness and sales of Naked Patisserie
To develop a campaign idea and an Integrated Marketing Communications plan for Naked Foodie as a brand
Generate a recommendation and plan for Brand
Deployment and Project Management
Draw up a Publicity and PR (Print, Online and TV)