CLIENT
Generika Drugstore
INDUSTRY
Pharmaceutical
SERVICES
Brand Meaning & Brand Key Development
Brand Logo Refresh & Brand Identity Manual
Integrated Marketing Communications Strategy & Plans
Packaging Design Development
PROJECT OVERVIEW
Generika Drugstore offers complete range of generic and select brand name medicines, nutraceuticals, select consumer goods and other health care products.
Generika also has its own line of generic medicines and nutraceuticals under the brand names, Actimed and Nutrawell. Nutrawell is Generika Drugstore’s range of over-the-counter vitamins, food supplements and personal care products.
PROJECT BRIEF
Create a brand logo that reflects the brand meaning and brand key that appeals to the target market
Develop and produce a Brand Identity Manual
Develop a product packaging design that reflects the brand personality as well as the function of the products
we make good brands better
Address
G/F unit 101, 107 Aguirre St. Legazpi Village, Makati City, Philippines 1229
Waze: Evolve Holdings Inc.