Health & Wellness
Brand Identity Manual
Beauty Bar is the country’s launchpad for new brands, products and services elevating its offerings to complementary services such as Dashing Diva, BB Plus. In-store makeovers, and of course, its complete offerings of beauty categories. An exciting and adventurous platform, Beauty Bar offers a place that can provide a seamless 360- degree beauty experience. Beauty Bar is where beauty comes together.
To refresh the brand of Beauty Bar for a modern and younger vibe
To communicate the newly created direction in all the different channels, in-store, digital space, customer service, above and below the line marketing materials