CLIENT
Beauty Bar
INDUSTRY
Health & Wellness
SERVICES
Brand Meaning
Brand Key
Brand Positioning
Brand Identity Manual


PROJECT OVERVIEW
Beauty Bar is the country’s launchpad for new brands, products and services elevating its offerings to complementary services such as Dashing Diva, BB Plus. In-store makeovers, and of course, its complete offerings of beauty categories. An exciting and adventurous platform, Beauty Bar offers a place that can provide a seamless 360- degree beauty experience. Beauty Bar is where beauty comes together.
PROJECT BRIEF
To refresh the brand of Beauty Bar for a modern and younger vibe
To communicate the newly created direction in all the different channels, in-store, digital space, customer service, above and below the line marketing materials
Address
G/F unit 101, 107 Aguirre St. Legazpi Village, Makati City, Philippines 1229
Waze: Evolve Holdings Inc.